Serums

So what’s the big deal with serums and why do they cost so much?

Serums are intensive treatment products that are applied, in small amounts, after cleansing and toning, to the entire face and neck twice daily. Serums should be followed with the appropriate sunscreen moisturizer in the daytime and nourishing moisturizer in the evening. Serums can also be applied before a mask.

The molecules in most serums a small and easily penetrate the skin. They contain a concentration of treatment ingredients such as:

· Hyaluronic acid – for moisture

· Polyphenols – antioxidant, anti-inflammatory, anti-bacterial and skin rejuvenating capabilities

· Peptides – skin rejuvenation reducing fine lines and wrinkles

· Epidermal growth factors (EGF) – reverses cell damage and the aging process while stimulating cell growth.

Although many of the ingredients in serums are derived from plants, they are still costly to manufacture.

So there you have it – serums are concentrated specific treatments that penetrate the skin.

Below are examples of some of the serums that I carry and their benefits:

pHaze 23 A&C Synergy Serum

This is an active blend of L-ascorbic acid, retinol and four natural brightening agents making it most appropriate for normal to oily skin types, especially those with hyperpigmentation (skin discoloration) or prone to breakouts. This product effectively controls oil production, bacterial proliferation, and helps reduce discoloration resulting in a clear, even skin tone.

pHaze 24 Rejuvenating Serum

This is the ultimate anti-aging serum. It contains epidermal growth factors. There is a special blend of vitamins, amino acids, growth factors and osmoprotectants protecting skin cells from water loss, damaging free radicals, and inflammation, keeping the skin firm and smooth.

This appropriate for all skin types and conditions, especially aging skin and those prone to redness and inflammation.

pHaze 25 ExLinea™ Peptide Smoothing Serum

This technically advanced treatment serum formulated with Argireline, a proven peptide that relaxes the facial tension that leads to wrinkling, while also reducing the depth of existing lines. This serum has the added benefits of hyaluronic acid and plant polysaccharides to increase intracellular moisture, and a blend of antioxidants and advanced actives to fight free radicals and provide the skin with an immediate tightening and lifting effect.