Today was a great day to be on the radio. Because it is the 5th Thursday, it was Radio Chicks day featuring me as The Goddess of Skin Care, Denise Marie as the Media Mavin and Cindy as Madame Director. This time, we added one more chick to our clutch - Janice Arrington, Orange County Film Commissioner.
Janice is Orange County's first and only film commissioner and she is the point person to bring Hollywood to Orange County. Since 1999, 43 movies have been filmed in Orange County including Pearl Harbor (at the Tustin air base), Borat (at the Block), and the soon to be released Frost/Nixon (at the Nixon Library and San Clemente's Western White House). That number does not include feature films, commercials and photography.
Besides learning that we even had a film commission, I learned that every county in California, every state in the US and every country has a film commission. Why - economic development! A film commission is the first place that location scouts call to find what they're looking for. And, the commission can help with permits and such.
When a film production comes to an area, they spend lots of money on everything from hotel rooms and food to off-duty police and firemen to the location and permit fees. Additionally, that area gets the promotion that comes with film and this is good for tourism bringing more money to the area. When Jackie Chan came to Orange County to film Rush Hour 3, alot of supplies were purchased locally and Jackie bought souvenirs from Home Depot to bring back to China!
Janice is a very interesting person and we were happy to have her on the show. Check out the commission's new website at FilmOrangeCounty.org.
Showing posts with label Talk Radio Show. Show all posts
Showing posts with label Talk Radio Show. Show all posts
Thursday, July 31, 2008
Thursday, September 20, 2007
Web Radio Co-host
In the next few blogs, I plan to talk about my web radio co-hosting experience.
In 2005, Arbitron, a company that measures the average size of weekly listeners to Internet radio networks reported that about 20 million Americans listened to Internet radio during an average week and that number is growing by nearly 150% a year. The majority of web radio listeners are male (60%), between 18 and 44 years (75%) these listeners earn an average of $55k per year.
I am a co-host on a web radio program, On the Air with Denise Marie. This program airs every Thursday on KTSTfm.com from 3 – 4 pm PST. I am billed as the Goddess of Skin Care the third Thursday of each month. Although we have a bit of a “girly” show, we have a lot of male listeners who think we are quirky, cute, informative and funny.
I was reticent to sign up for this gig. There’s a lot of time involved in preparing for the show, discussing the banter with, Denise Marie and planning a topic. The other thought was “Who listens to web radio?”
Well, let me tell you. All that preparing gets me clear about product and services. After you have explained your product or service on the air without hands, facial expressions, and this past week smells – only the voice, you can be very clear about your message. So the time spent is of value you to me, my clients, and the listeners.
Speaking of listeners, are there any to our show? Surprisingly, yes. Part of it is to believe what you can’t see is there; the audience. Here you are, sitting in a tiny room with padded walls, microphones and all sorts of equipment. You put on a headset, play the music and start talking. Denise Marie and I receive dozens of emails about the show and asking questions. We both get phone calls about the show before, during and after. Of course there is also that big payoff, people who walk into my shop because of the show and make appointments for services or buy product. Some stop by just to say hi and that they enjoyed the show – such a nice feeling that is, just like meeting an old friend.
All of this publicity happens at a cost well below what regular radio advertising costs. This publicity becomes more personal, the audience feels that they are with friends. The ice is already broken on both sides. Before using your product or service people from your audience already know about you. And, you have an appreciation of them because they’ve listened, were interested enough to call or stop by, and they’ve made you a small star.
I encourage anyone who has the opportunity to advertise their product or service on web radio to do so. Whether you co-host, are a guest, do a magazine piece or purchase straight advertising, promoting your business on web radio is well worth your time, effort and money.
In 2005, Arbitron, a company that measures the average size of weekly listeners to Internet radio networks reported that about 20 million Americans listened to Internet radio during an average week and that number is growing by nearly 150% a year. The majority of web radio listeners are male (60%), between 18 and 44 years (75%) these listeners earn an average of $55k per year.
I am a co-host on a web radio program, On the Air with Denise Marie. This program airs every Thursday on KTSTfm.com from 3 – 4 pm PST. I am billed as the Goddess of Skin Care the third Thursday of each month. Although we have a bit of a “girly” show, we have a lot of male listeners who think we are quirky, cute, informative and funny.
I was reticent to sign up for this gig. There’s a lot of time involved in preparing for the show, discussing the banter with, Denise Marie and planning a topic. The other thought was “Who listens to web radio?”
Well, let me tell you. All that preparing gets me clear about product and services. After you have explained your product or service on the air without hands, facial expressions, and this past week smells – only the voice, you can be very clear about your message. So the time spent is of value you to me, my clients, and the listeners.
Speaking of listeners, are there any to our show? Surprisingly, yes. Part of it is to believe what you can’t see is there; the audience. Here you are, sitting in a tiny room with padded walls, microphones and all sorts of equipment. You put on a headset, play the music and start talking. Denise Marie and I receive dozens of emails about the show and asking questions. We both get phone calls about the show before, during and after. Of course there is also that big payoff, people who walk into my shop because of the show and make appointments for services or buy product. Some stop by just to say hi and that they enjoyed the show – such a nice feeling that is, just like meeting an old friend.
All of this publicity happens at a cost well below what regular radio advertising costs. This publicity becomes more personal, the audience feels that they are with friends. The ice is already broken on both sides. Before using your product or service people from your audience already know about you. And, you have an appreciation of them because they’ve listened, were interested enough to call or stop by, and they’ve made you a small star.
I encourage anyone who has the opportunity to advertise their product or service on web radio to do so. Whether you co-host, are a guest, do a magazine piece or purchase straight advertising, promoting your business on web radio is well worth your time, effort and money.
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